Leading with Purpose in Aesthetic Medicine
Dr. Maria Melinda (Mia) Borja-Chiong is a board-certified OB-GYN, laparoscopic surgeon, and the founding president of Ultra Beauty Institute. Combining medical expertise with aesthetic innovation, she has established herself as one of Cebu’s trusted names in beauty and wellness. Her clinic reflects her mission: to provide world-class treatments that are safe, effective, and patient-centered.
Guided by Compassion and Expertise
Central to Dr. Borja-Chiong’s work is the belief that beauty is for everyone, not just a select few. Her patient-focused approach ensures that treatments are designed to enhance rather than alter, helping individuals feel more confident in their own skin. Known for her warm demeanor and relatable communication style, she takes time to educate patients and make them comfortable in every step of their aesthetic journey.
A Commitment to Learning and Innovation
At Ultra Beauty Institute, Dr. Borja-Chiong ensures patients benefit from the latest global technologies. She was among the first in Cebu to introduce EMFACE, a revolutionary, needle-free treatment that lifts and tones the face without downtime. This reflects her dedication to keeping her practice at the forefront of modern aesthetic solutions, always prioritizing safety and long-term results.
A Patient-Centered Philosophy
Dr. Borja-Chiong believes beauty should feel natural, personal, and empowering. She and her team take time to understand each patient’s goals, tailoring treatments to individual needs and lifestyles. Her approachable style, combined with evidence-based procedures, has helped demystify aesthetic care in Cebu, making it accessible to anyone who seeks it.
Vision for Empowered Beauty
Through Ultra Beauty Institute, Dr. Borja-Chiong is shaping a new narrative of beauty in Cebu. Her vision goes beyond external transformation—she aims to inspire confidence, promote self-worth, and elevate the Philippines as a hub for safe, world-class aesthetic care. For her, aesthetics is not about chasing perfection, but about helping people look and feel their best.
